Now, with the return of their "Do Us A Flavour" campaign, my favourite Leicester-based company are offering an opportunity to fulfill every young boy/man's dream - inventing their own flavour of crisp! The only thing that could possibly make it better? The opportunity to become a millionaire by doing so!
The twist on the latest competition is that entrants have to select one of Walkers’ home grown ingredients, picking from Somerset Cheddar, Devonshire Chicken, Norfolk Pork, Dorset Sour Cream, Vale of Evesham Tomatoes or Aberdeen Angus Beef, as a base for their new invention. Once you have chosen a flavour, simply upload an image you feel represents your culinary innovation and hey presto!
From all entrants, an expert panel of judges will whittle down the field to a shortlist of six before letting the public vote on their preferred flavour. And who, exactly, are the judges? Click on the video below to find out!
I wish good luck to all entrants, but not so much that they may think of a better flavour than the (secret) one I've just concocted!